EASL TECH Website
Transformed EASL TECH’s outdated Wix website through a structured research and design process that now delivers clear messaging, stronger trust, and a conversion-ready experience.
Davis from EASL TECH approached me because their existing website was holding the company back. The site was created in the early founding stage using a basic Wix template, and it no longer reflected the strength of the platform or the maturity of the business. The visuals were abstract, the copy was not optimized for sales, and the messaging did not speak to their target audience. As a result, the website weakened credibility, limited conversions, and failed to communicate the real value of EASL TECH.
This entire project was delivered through my predefined service built for software founders called Website for Startups. The process is refined and tested across more than fifty successful projects, with zero failed deliveries and a consistent five star rating.
Research & Ideation
Deliverable: 14 page interview summary (PDF)
The project began with a free consultation to confirm fit and evaluate whether Webflow was a better choice than their existing Wix setup. Once aligned, we moved into structured interviews focused on their business model, audience, strategy, and a deep dive into the EASL platform. The main discovery was clear, EASL has:
- a strong product
- impressive achievements
- and respected clients
Yet almost none of this was shown on the old website.
The goal of the research phase was to understand the platform, its value, and what makes EASL different so the website could communicate this with ease and clarity. The final deliverable was a detailed 14 page summary covering:
- business objectives
- platform features
- target audience
- technicalities
Prototyping
Deliverables: Design system (Figma), Wireframes (Figma), High fidelity prototype (Figma)
EASL already had a solid brand foundation. They shared a concise but high quality brand guide, which I used to build a complete design system for the new website. The website design system covers spacing, typography, colors, components, and iconography, giving EASL a scalable visual language they can use across future pages and assets.
With a clear understanding of the business, platform, and ICP, I began shaping the user experience. We worked through several iterations, starting with low fidelity layouts to validate structure, copy direction, and messaging. The final homepage flow included:
- Hero section
- Tag describing the ICP (ideal customer profile)
- H1 containing USP (unique selling proposition)
- Descriptive paragraph
- CTA to book a demo
- App screen showcasing major use case
- List showcasing major features and benefits
- Social proof section
- Measurable client outcomes
- Client logos
- Certification badges
- Problem section
- List of most common customer issues
- List of solutions EASL platform solves
- Quote from ICP
- Solutions section
- 5 interactive blocks featuring major solutions
- Features section
- 3 major features
- Measurable achivements of EASL platform
- How it works section
- To help users set next steps
- Featured case studies
- To further proof the platform
- FAQs
- To answer the last potential ICP worries
- CTA section
- Footer
During high fidelity design we ran into a challenge. The old app UI did not match the new visual direction. I created three rounds of iterations to modernize the app screens while staying true to the real product. These updated screens became a core visual element of the site.
How can I beautify the old app UI for the new website so it matches the design system?
To support conversions, I also designed the booking flow, a popup window that shows anytime a user clicks on "Book now" button. Lastly, I also designed case study pages, resource library, cookie banner, policy pages, and the about page.
Webflow Development
After final approval of the prototype, I moved into development. The build followed my standardized and proven process, based on 50+ projects, that ensures long term stability.
- Client First framework
- Full accessibility compliance
- Optimized performance
- SEO and LLMO readiness
- Clean, scalable structure for future updates
Interactive 3D Element
To build instant association and support the product's high-frequency data movement benefit, the hero section includes an interactive particle animation that reacts to the user’s cursor. The particles symbolize data movement and high responsiveness, reinforcing the platform’s ability to move large volumes of data at fast and consistent frequencies.
Maintenance, Optimization, and Ongoing Support
After launch I onboarded the team and provided a 14 day free support period to fix bugs and polish details. Once this phase ended, EASL invited me into an ongoing collaboration focused on redesigning parts of the app and supporting continuous website improvements through my monthly design and development plans.
Extras
During my time on the design and development plan I delivered several core digital and print materials such as:
- Complete app UI redesign
- Print ready business cards for entire company
- Branded Google Slides template
- Case study PDF design
- 3D particle thumbnails
Jaro is a fantastic partner to work with on any website or product design project. He's fast, responsive, and has great ideas. Highly recommend you reach out to him.
